STRATEGY

Develop and implement employee campaign, engaging in internal issues such as employee motivation and COVID-19 protocols, via various platforms.

VALUE

The campaign enabled employees to feel heard, and it provided the opportunity to disseminate vital information, with management receiving high praise for their leadership:
“Because You Matter has finally revealed its real principle, I deeply appreciate the kind support and commitment by management.”
– AICC employee.

CREATION

Constant engagement and communication during the COVID-19 pandemic, leaving employees feeling proud to be part of AICC and the role the played in saving lives.