As communication specialists operating in complicated, regulated and technical industries, we understand the fine balance between science and storytelling.
Why are we DIFFERENT?
We bring together multiple skill sets to create the FINEst work.
Born and bred in Johannesburg, South Africa, FINE, an IPG Health Associate Company, operates as a multidisciplinary strategic hub servicing clients from around the globe. We are a collective of senior brand strategists, behaviour change experts, clinically trained communicators and marketing specialists with over 25 years of both public and private sector expertise.
We work with the world’s top brands to unlock potential and create value through marketing and communication solutions.
Our Team
- MSc Neuroscience, University of the Witwatersrand
- Licentiate diploma in Speech and Drama / Speech Training – University of South Africa
- Numerous clinical papers published:
Beneficial physiological and performance responses to a month of restricted energy intake in healthy overweight women
Restricted energy intake affects nocturnal body temperature and sleep patterns - Harrison and Star (Omnicom) – New York
- Returned to South Africa in 1999 to start Fine Healthcare
- Expanded Fine Healthcare to FINE Group Global in 2010 to include consulting services and non-health related categories
- Founded FINE For Good in 2019 – uplifting and upskilling NGOs through marketing and communications
- Judged numerous global awards festivals including:
- Cannes Lions
- New York Festivals Global Awards
- Lisbon International Advertising Festival
- Trained in Branding and Communications
(BCom Marketing and Brand Communication Honours, University of Johannesburg) - Employed at Apple IMC Africa to support media relations and manage seed unit programme
- Launched Nintendo back into the South African market in 2008
- TEDx speaker: “The more data we unpack, the more storytellers we need”
- 2020 AME Awards Grand Jury (Middle East and Africa)
Rizwana has worked in strategic communications for over two decades. Her work has focused on organisational change and strategic positioning. Rizwana’s strength lies with seeing the big picture, and strategically working and building relationships with clients. She is passionate about doing what she can to ensure that human rights are protected.
Tanya has over 20 years’ experience as a Management Consultant, Business Unit Director and Senior Strategist, working in the UK and South Africa on local and global brands. An expert in workshop facilitation, brand storytelling, data analysis, big picture thinking and training, Tanya has a passion for helping brands communicate more effectively and tell more authentic brand stories.
Tanya has 29 years of experience working in large as well as small advertising and communication agencies. Getting to know all the “ins and outs” and best-fit systems and solutions to ensure smooth running across all facets of a company. From traffic to production, general operations and full project management. Tanya is a team player who enjoys working out the details to ensure success across the spectrum.
As the Strategic Account Lead, Arora leverages her expertise in consumer marketing and strategic communications to manage end-to-end projects, deliver high-quality work, and create dynamic presentations while ensuring seamless timeline and budget management.
Kim has over a decade of experience in project management and strategic planning across diverse industries. She is passionate about creating order and coherence, as well as crafting compelling stories that “try to change the world”.
Buyi has a decade of experience in the NGO strategic communications and campaign space – assisting NGOs in securing funding for sustainable projects. She has an ability to connect with people at all levels. Her insight into the ‘human’ side of communications and her ‘can-do’ attitude enables her to build long-lasting connections and strong, trusted relationships with clients.
Tandi has 29 years of experience in advertising within global networks to small boutique agencies, specialising in healthcare marketing, and has worked on public health communications and behavioural change initiatives in Africa, digital B2B and B2C campaigns, global pharma products, and TTL FMCG brands.
Cherice has over 20 years’ experience in FINE. With her love for numbers, spreadsheets and attention to detail Cherice ensures that FINE finances run smoothly and the FINE team runs optimally.