STRATEGY
Develop a campaign to help minimise the third COVID-19 wave in South Africa, and firmly position the Life Healthcare brand in the mind of the consumer.
VALUE
While much of the narrative to-date around COVID-19 prevention was about the collective effort, FINE flipped the script to focus on a person’s individual choice in making a difference.
CREATION
The campaign generated over 200 000 clicks to the Life Healthcare COVID-19 dedicated webpage and over 60 million impressions across multiple media channels in South Africa over the 3 month period.