STRATEGY
“Made with Soul” and the MyWalk brand turns medical waste (drip bags, oxygen masks and associated tubing) into school shoes. This work contributes to Sustainable Development Goal 12: Responsible Consumption and Production. The MyWalk partnership is kind to the environment by contributing to reducing healthcare waste to landfill and associated greenhouse gas emissions that are harmful to the environment. MyWalk also embraces a circular economy by showing how a green solution can fulfil a material need for a business, while simultaneously benefiting society – in this case, by supporting education, job creation and enterprise development.
VALUE
Over 200 000 shoes donated across Southern Africa: South Africa, Malawi, Botswana and Mozambique.
CREATION
Develop a brand that creates awareness and drives donation of MyWalk shoes.