DETTOL 360° BRAND CAMPAIGN

Unlocking The Power Of Hand Washing

Strategy: To communicate to HCPs the latest data from the Global Hygiene Council and promote ongoing education about healthy hygiene habits.

Value: These well attended events and media briefings result in education of
millions of South Africans about better hygiene habits.

Creation: An annual event with a tailored theme based on the latest study. KOLs present findings and interactive media packs.