Our Team

• MSc Neuroscience, University of the Witwatersrand
• Licentiate diploma in Speech and Drama / Speech Training – University of South Africa
• Numerous clinical papers published:
  Beneficial physiological and performance responses to a month of restricted energy intake in healthy overweight women
  Restricted energy intake affects nocturnal body temperature and sleep patterns
• Harrison and Star (Omnicom) – New York
• Returned to South Africa in 1999 to start Fine Healthcare
• Expanded Fine Healthcare to FINE Group Global in 2010 to include consulting services and non-health related categories
• Founded FINE For Good in 2019 – uplifting and upskilling NGOs through marketing and communications
• Judged numerous global awards festivals including:
  • Cannes Lions
  • New York Festivals Global Awards
  • Lisbon International Advertising Festival

• Trained in Branding and Communications
  (BCom Marketing and Brand Communication Honours, University of Johannesburg)
• Employed at Apple IMC Africa to support media relations and manage seed unit programme
• Launched Nintendo back into the South African market in 2008
• TEDx speaker: “The more data we unpack, the more storytellers we need”
• 2020 AME Awards Grand Jury (Middle East and Africa)

Rizwana has worked in strategic communications for over two decades. Her work has focused on organisational change and strategic positioning. Rizwana’s strength lies with seeing the big picture, and strategically working and building relationships with clients. She is passionate about doing what she can to ensure that human rights are protected.

As the Strategic Account Lead, Arora leverages her expertise in consumer marketing and strategic communications to manage end-to-end projects, deliver high-quality work, and create dynamic presentations while ensuring seamless timeline and budget management.

Reshma has an Honours degree in Strategic Communication and expertise in public relations, strategy, stakeholder engagement, copywriting, and digital media. She is passionate about crafting impactful narratives and delivering insight-led strategies that drive meaningful results.

Kim has over a decade of experience in project management and strategic planning across diverse industries. She is passionate about creating order and coherence, as well as crafting compelling stories that “try to change the world”.

Tanya has 29 years of experience working in large as well as small advertising and communication agencies. Getting to know all the “ins and outs” and best-fit systems and solutions to ensure smooth running across all facets of a company. From traffic to production, general operations and full project management. Tanya is a team player who enjoys working out the details to ensure success across the spectrum.

Cherice has over 20 years’ experience in FINE. With her love for numbers, spreadsheets and attention to detail Cherice ensures that FINE finances run smoothly and the FINE team runs optimally.